Exercitiu Matching headings -dificultate medie

Rezolvati urmatorul exercitiu fara limita de timp si fara a cauta cuvintele pe Internet.

The reading passage below has 7 paragraphs A-G. Choose the correct heading for each paragraph from the list of headings below.

i Increasing customer confidence

ii A benefit to retailers

iii The bigger picture of how Internet use changes consumer behaviour

iv Introducing a novel approach to purchasing

v  The dangers for retailers

vi Retraining staff

vii Changing the face of the shop and the Internet site

viii A look at the sales figures

ix  Encouraging online feedback from consumers

Please write the answers on this grid (either in the text box or in a Microsoft Word file)

1  Paragraph A                         5  Paragraph E

2  Paragraph B                          6  Paragraph F

3  Paragraph C                         7  Paragraph G

4 Paragraph D

 

Wily, wired consumers

The Internet has empowered shoppers both online and offline

 A The amount of time people spend researching, checking prices, visiting stores and  seeking advice from friends tends to rise in proportion to the value of the product they are thinking of buying. A new car is one of the biggest purchases people make, and buyers typically spend four to six weeks  mulling aver their choices. So why are some people now walking into car showrooms and  ordering  a vehicle without even asking for a test drive? Or turning up at an electrical store and pointing out the washing machine they want without seeking advice from a sales assistant? Welcome to a new style of shopping shaped by the Internet.

B More  people  are  buying  products  online, especially at peak buying periods. The total value of e-commerce transactions in the United States in the fourth quarter of 2004 reached $18  billion,  a 22%  increase  over the  same period in 2003, according to the Department of Commerce in Washington DC. But that just represents 2% of America's total retail market and excludes services, such as online travel, the value of goods auctioned on the Internet, and the $34 billion-worth of goods that individuals trade on eBay.

C  If you consider the Internet's wider influence                over  what  people  spend  their  money  on, then the figures escalate out of sight. Some carmakers  in  America  now  find  that  eight out of ten of their buyers have fogged on to the  Internet  to  gather  information  about not just  the  exact vehicle they want, but also   the   price   they   are   going   to   pay. Similarly with consumer electronics, nowadays if a customer wants to know which flat-screen TV they should buy, they are likely to start their  shopping  online —  even  though  the vast   majority   will   not   complete   the transaction there.

D The  Internet  is moving the world closer to     perfect  product  and  price  information.  The additional  knowledge it can  provide makes consumers more self-assured and bold enough to  go  into  a  car dealership  and  refuse to bargain. As a result, the process of shopping is increasingly being divorced from the transaction itself. Consumers might surf the web at night and hit the shops during the day. Visiting bricks-and-mortar stores can provide the final confirmation that the item or group of items that they are interested in is right for them.

E  Far from  losing trade to online merchants, stores that offer the sorts of goods people find out about online can gain from this new form of consumer behaviour. This is provided they offer attractive facilities, good guarantees and low prices.

F  Merchants who charge too much and offer poor  service,  however,  should  beware.  The same, too, for shaky manufacturers: smarter consumers know which products have a good reputation and which do not, because online they now read not only the sales blurb but also reviews from previous purchasers. And if customers are disappointed, a few clicks of the mouse will take them to places where they can let the world know.

G Some companies are already adjusting their   business models to take account of these trends. The stores run by Sony and Apple, for instance, are more like brand showrooms than shops. They are there for people to try out devices and to ask questions of knowledgeable staff. Whether the products are ultimately bought online or offline is of secondary importance. Online traders must also adjust. Amazon, for one, is rapidly turning from being primarily a bookseller to becoming a mass retailer, by letting other companies sell products on its site, rather like a marketplace. Other transformations in the retail business are bound to follow.